An apparatus and a method for multimedia data handling to a web or cloud-computing service are disclosed. A set-top box can generate a pre-encoded stream of digitized data after receiving a raw incoming multimedia signal or after receiving a pre-processed, decoded, decompressed, and/or decrypted incoming multimedia signal from a service provider-specific signal receiver. The set-top box can also generate streams of encoded multimedia data from the pre-encoded stream of digitized data and segmentize the streams of encoded multimedia data into individually-viewable segments for uploading to the web or cloud-computing service, wherein a size of each segment varies based on a current connection bandwidth availability and/or a workload on the set-top box. By automatically segmentizing the streams of encoded multimedia data into individually-viewable segments for the web or cloud-computing service, a user can start viewing the currently-uploading multimedia data faster than a conventional single stream upload.