A nameplate attachment structure enables a nameplate to be attached in at least two variations of postures to a chassis outer surface of an apparatus, the nameplate being formed of an elastic body, the nameplate including: a shaft projected on a rear surface of an indication surface and having a distal end including a locking stop; and at least two engagement pieces respectively having hook projections, the chassis outer surface including: a support hole through which the shaft is inserted; and at least two engagement holes engageable with the engagement pieces. When the shaft is inserted through the support hole, the locking stop restricts movement of the nameplate in a direction in which the shaft extends, and when the engagement pieces are inserted through the engagement holes, the hook projections are engaged with the engagement holes so that the nameplate is attached to the chassis outer surface.