Along a building line, a green tyre is built on a rigid toroidal support having an outer surface substantially conforming in shape to an inner surface of the green tyre. The green tyre is then transferred to a bead moulding and prevulcanisation station where each bead of the tyre is moulded by tightening it between a surface portion of the toroidal support and an annular clamping surface carried by a removable tightening flange. The tightened beads are prevulcanised through a heat supply by means of electric resistors integrated into the tightening flanges. The tyre with the prevulcanised and tightened beads is transferred into a moulding cavity having an inner wall of a shape substantially conforming to that of the outer surface of the moulded tyre, to carry out moulding of the tyre and complete vulcanisation of same.