During the first frame, a first common electric potential is used, all picture elements of an identical line have an identical write polarity, there is another line of picture elements having a write polarity different from the identical write polarity, a data signal having a first electric potential lower than the first common electric potential is supplied to a line for a negative write polarity, a picture element electrode electric potential is changed to a second electric potential greater than a second common electric potential and lower than the first common electric potential by changing a storage capacitor electric potential from Low to High after a selection period ends, a data signal having a third electric potential greater than the first common electric potential is supplied to a line for a positive write polarity, and the storage capacitor electric potential is still kept Low after the selection period ends.