A wireless terminal which newly joins a wireless communication system transmits a message containing its identification data to an access point in the wireless communication system at a communication parameter setting start. Upon receiving the message, the access point determines whether or not the wireless terminal has been registered. If it is determined that the wireless terminal has not been registered, the access point determines whether or not the wireless terminal is a setting target device of communication parameters based on the identification data contained in the message. If it is determined that the wireless terminal is a setting target device, the access point sets communication parameters for the wireless terminal.