A user may desire to provide feedback on a web page displayed at a client. To collect feedback, a feedback module is provided to and executed at the client to provide feedback functionality. The feedback module creates a mask to prevent interaction with the original web page, clones the original web page, and displays a clone version in place of the masked original page. In addition, the feedback module creates an annotation frame to receive annotations of the clone version of the web page. A feedback report including a feedback image showing the clone version of the web page and the received annotations is generated by the module for submission to a server.