A recommendation set content in a print setting item is proposed based on a print setting history of a print job in which a print instruction is given from an information processing apparatus and printing is performed in an image forming apparatus at time of print setting in the information processing apparatus. A printing system accumulates set contents of print setting items at time of print instruction in the information processing apparatus as a print setting history, for example, in a server, and at start of print setting or at time of print setting change in the information processing apparatus, searches recommendation setting candidates based on a predetermined recommendation basis from the set contents of print setting items at the start of the print setting or at the time of the print setting change, and displays the searched recommendation setting candidates on the information processing apparatus.