To add an arbitrary recording medium as a recording medium that can be used for calibration to maintain the quality of an image to be formed, an image forming unit forms a pattern image on each of a specific recording medium that can be used for the calibration and the arbitrary recording medium. A creating unit creates second conversion setting information applied to the arbitrary recording medium to convert luminance information into density information, using first luminance information obtained from the pattern image formed on the specific recording medium, second luminance information obtained from the pattern image formed on the arbitrary recording medium, and first conversion setting information applied to the specific recording medium for converting luminance information into density information. A determining unit determines a common image formation condition applied to the specific recording medium and the arbitrary recording medium based on the second conversion setting information.