Systems and apparatus are described to perform methods including receiving input to apply attributes that represent modifications to appearance of content of the video segment, to a video segment. Multiple modified video segments are generated, each modified video segment being associated with a corresponding attribute applicable to the video segment. The appearances of the multiple modified video segments vary based on corresponding attributes. A selection of a modified video segment associated with a first attribute is received, and a first video segment is generated by associating the first attribute with the video segment.