Various embodiments of a system and method for transparently authenticating a user to a digital rights management entity are described. In various embodiments, a digital rights management server may be configured to receive an authentication token from a first remote computer system. Such authentication token may indicate that a particular user of the first remote computer system was authenticated by a first content provider of one or more content providers. In various embodiments, the digital rights management server may also be configured to verify the authentication token by determining that one or more portions of the authentication token were generated based on respective authentication information issued to the first content provider. In various embodiments, the digital rights management server may also be configured to, in response to verification of the authentication token, issue to the first remote computer system one or more credentials.