Invention Grant
- Patent Title: Advertising system and method
- Patent Title (中): 广告系统和方法
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Application No.: US12412327Application Date: 2009-03-26
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Publication No.: US08712845B2Publication Date: 2014-04-29
- Inventor: Brad Christiansen , Claes J M Loberg
- Applicant: Brad Christiansen , Claes J M Loberg
- Applicant Address: AU Robina
- Assignee: Guvera IP Pty Ltd
- Current Assignee: Guvera IP Pty Ltd
- Current Assignee Address: AU Robina
- Agency: Manatt, Phelps & Phillips, LLP
- Priority: AU2008905028 20080926; AU2009200295 20090128
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
An advertising system including at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data, at least one brand database containing details of brand clients, each having one or more branding parameters, at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers, and a content matching engine which matches the branding parameters of the brand clients with one or more of pieces of content and provides these pieces of content to one or more consumers upon the consumer request, based on the matching of the branding parameters and the consumer preference identifying data at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider.
Public/Granted literature
- US20100076844A1 Advertising System and Method Public/Granted day:2010-03-25
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