There is provided a server-side web analytics computer implemented system and method. In an embodiment the system has at least one computer server for receiving an electronic request from a web enabled source. The computer server has a web application for creating a log message from the electronic request. The computer server further has an automated server-side web analytics system for processing the log message into an action message and for processing the action message into a reporting message. The server-side web analytics computer implemented system generates asynchronously and in near real-time web analytics data from the reporting message.