The invention relates to a profiled decorative molding for the window area of a motor vehicle, comprising a profiled part which is shaped preferably from plastic as a support for at least one decorative element. According to the invention, each decorative element is back-molded with the plastic provided for the profiled element such that at least an area of the profiled part, which is not covered by the decorative element, protrudes the lateral edge thereof. The protruding area of the profiled part is designed as an elastically deformable lip. Each decorative element is a blank from a film and each elastically deformable lip is designed as an injection of the profiled part which, as a result, comprises a hard and a soft material component. The back-molded profiled part is fixed to a dedicated location of the window area by means of connecting auxiliary means, such as for example adhesives or latch elements.