Systems and methods of conducting a player interactive lottery are described. In an implementation, winning of a player is decided for a lottery ticket the moment the player purchases the lottery ticket. A set of player objects is identified by incorporating at least one interactive game to be played by the player for the lottery ticket, wherein the set of player objects is identified based on skill of the player to play the interactive game. A set of winning objects can be disclosed to the player for the lottery ticket through the interactive game. The set of winning objects can be disclosed based on the set of player objects, the decided winning of the player for the lottery ticket, and winning criteria. The decided winning can be disclosed to the player based on the set of player objects, the set of winning objects, and the winning criteria.