A golf club head is provided and includes a club head body, a club head face connected to a front portion of the club head body, wherein the club head face includes a club face surface having a plurality of face cavities arranged across the club face surface and a plurality of protrusion posts, wherein each of the plurality of protrusion posts includes a post body having a post base and a post head, wherein the plurality of protrusion posts is associated with the club face to extend away from the club face surface such that the post base of each of the plurality posts is located in separate cavities of the plurality of face cavities.