The electrophoretic display apparatus includes a first electrode layer, a second electrode layer, an electrophoresis layer, and a driving module. The driving module has an adsorption mode and a display mode. When an adsorption mode is activated, a first voltage difference is formed between the first electrode layer and the second electrode layer, resulting in electrostatic adsorption to reduce or eliminate the air gap between the second electrode layer and electrophoresis layer. When a display mode is activated, a second voltage difference is formed between the first electrode layer and the second electrode layer. The electrophoresis layer can sense the variation of electric field between the two electrode layers and start the operation of data transmission and display.