A diffractive light outcoupling unit for forming a part of a directive light outcoupling system of a lighting device including a plurality of diffractive outcoupling units. The diffractive light outcoupling units each include a carrier element for accommodating a diffractive surface relief pattern, and a diffractive surface relief pattern including a plurality of consecutive diffractive surface relief forms defined on a surface area of the carrier element arranged to couple light incident on the diffractive surface relief pattern outside the carrier element via interaction involving at least two surface relief forms of the plurality of surface relief forms of the diffractive surface relief pattern so as to enhance the directivity of the coupled light. A diffractive light outcoupling system includes a plurality of diffractive light outcoupling units. A lightguide includes the outcoupling system.