A technique for scheduling conferences includes receiving a conference request, which includes an invitee list, a prioritized list of preferred media types, and one or more times for a conference associated with the conference request. The conference is requested with respective invitees associated with the invitee list (via respective subscriber terminals) and it is determined whether the respective invitees can be scheduled for the conference. The conference is scheduled between a conference requester (associated with the conference request) and available ones of the respective invitees, when mandatory attendees, included within the respective invitees, are available.