A hearing aid system adapted for establishing a conversation group with other hearing aid systems used by different users, comprises a hearing aid (1, 2, 3, 4, 5) with an associated relay device (11, 12, 13, 14, 15). The relay device is (11, 12, 13, 14, 15) adapted for wireless communication (21, 22, 23, 24, 25) with said hearing aid and for wireless communication (31, 32, 33, 34, 35) with a second hearing aid system. The relay device (11, 12, 13, 14, 15) is also adapted for receiving and displaying information about said second hearing aid systems being available for participation in said conversation group, and it comprises means for selection of said other hearing aid systems for inclusion into the conversation group. The invention further provides a method for establishing a conversation group among hearing aid users.