A bone conduction hearing aid includes an in-the-ear (ITE) component including a transducer that is carried by the ITE component and positioned in the concha of the ear when in use. A vibrationally conductive structural member of the ITE component conducts vibration produced the transducer into the ear canal and such vibrations are transferred through a housing of the transducer. From there, the vibrations are transferred to a cochlea of the user by way of the mastoid bone, enabling enhanced hearing perception in patients with hearing loss.