A method, apparatus and computer program product are provided for permitting access to an electronic resource that is associated with a hand-drawn indicator. In the context of a method, a method is provided that includes receiving an image of a hand-drawn indicator, such as a free-form hand-drawn indicator or a grid having a plurality of selectively fillable grid elements. The method may also identify an electronic resource associated with the hand-drawn indicator and permit access to the electronic resource associated with the hand-drawn indicator.