To provide an image forming apparatus capable of increasing the life of a rotating cam while preventing the occurrence of a shock jitter and transfer failure. The image forming apparatus is configured to execute a forced movement process for rotating the rotating cam to forcibly move a secondary transfer roller against a biasing force of a bias coil spring at a pre-entry timing prior to the entry of the front edge of a recording sheet into a secondary transfer position, and a pressure intensifying process for rotating the rotating cam to increase transfer pressure at a timing immediately after the entry of the front edge of the recording sheet into the secondary transfer position. As the forced movement process, the image forming apparatus executes, alternately, a first forced movement process for normally driving and rotating the rotating cam, and a second forced movement process for inversely driving and rotating the rotating cam, at a predetermined timing.