A device provisioning and/or configuration system and method are provided. The system employs a near field communication (NFC) channel in an active and/or passive mode as a channel for provisioning and/or managing mobile device(s) (e.g., with content and/or setting(s)) by a server. The device can be any device that can employ a near field communication channel (e.g., phone, cellular communication device, portable digital assistant (PDA), handheld game console, media player . . . ).The system provides a mechanism for pushing device configuration and/or service indicator(s), for example, through a point-of-sale and/or point-of-service. Significantly, the system utilizes NFC which facilitates selectivity to ensure that only the target device is configured. The NFC-capable device thus exposes its management interface(s) across the NFC channel. Additionally, device(s) can be in factory-configured state without general connectivity (e.g., no WLAN or mobile data service yet).