A method is described including requesting content from a directory service, receiving a list of peers in a peer-to-peer network having the requested content, selecting a peer from the received list of peers, establishing communications with the selected peer, receiving a list of chunks of content and ads available from the selected peer, requesting a chunk of content and ads available from said selected peer and receiving the chunk of content and randomly selected ads from the selected peer. Also described is a method including receiving a request for content, generating a list of chunks of content available for the requested content, generating a list of ads associated with the requested content, transmitting the list of available chunks of content responsive to the request, receiving a request for a selected chunk of content and transmitting the selected chunk of content and ads associated with the selected chunk of content.