An accessory-specific user experience can be invoked at a mobile host device attached to an accessory device. The mobile device can receive accessory device information from the accessory and transmit the accessory device information to an online marketplace. The mobile device can receive information indicating accessory-specific goods or services available from the online marketplace and display the received information as part of the invoked user experience. The accessory device information can comprise accessory usage categories as well as additional information about the accessory. A marketplace can select accessory-specific goods or services based on the received accessory device information based on matching between accessory attribute values associated with the goods and services and accessory attributes values contained in the received accessory device information. The accessory device can be a docking station connected to additional accessories and the accessory device information can comprise information pertaining to the additional accessories.