Illustrated embodiments provide a computer implemented method, an apparatus and a computer program product in an order by proxy service for managing shipments. In one illustrative embodiment, the computer implemented method identifying a set of initial orders received at the proxy service and responsive to identifying the set of initial orders at the proxy service, identifying a set of delivery preferences associated with each order in the set of initial orders to form a set of identified delivery preferences. The computer implemented method further aggregates the set of initial orders based on the set of identified delivery preferences to produce an aggregated order, and releasing the aggregated order for shipping based on predetermined criteria to create a released order.