Techniques describe constructing a location and activity recommendation model to identify relationships between locations and activities. To construct the model, the process obtains global positioning system (GPS) logs of geographical locations collected over time and identifies stay points representing locations visited by an individual user. The process also identifies points of interest in a region using a database and correlates a relationship between activity to activity by submitting queries to a search engine. The information gathered is used to fill locations and activities in a location-activity matrix. Recommendations may be made for a location and/or activity when given a user query, based on a user's present geographical location, or a prediction of a user's interest.