A request corresponding to a target user is received from a querying user. The request can specifically identify the target user, or it could include a search criteria that results in identification of one or more target users. In any event, once the request is received, entries of data items (e.g., user profiles) associated with the target user(s) and the querying user (or some other user) are accessed. Based on the data items in the querying user's profile (or the other user's profile), the data items in the target user's profiles are filtered so that the querying user is not presented with an overload of information. Once the target user's profile has been filtered, it will be presented to the querying user.