Display of a webpage or similar file may require content from a remote source (i.e., content stored in a memory not associated with the device on which the webpage is being displayed). In cases where that remote content is unavailable or unusually slow in being provided, or the display system is unable to display the remote content (e.g., required features are disabled or not present), secondary local content provided with the webpage file may be displayed in its place. Upon requesting the remote content a timer is started. If the remote content is not available by the expiration of the timer, the secondary local content is displayed in its place. The secondary local content may be of similar type to the remote content, e.g., targeted merchandising, as determined by the webpage author.