Methods, apparatus, systems and computer-readable media are disclosed for facilitating multiple applets of a web page to communicate with a back end server through a common communication channel. According to one aspect, a method is disclosed for communicating data which includes identifying a common communication applet by a plurality of client applets. The method also includes submitting a set or data requests originating from the client applets to the common communication applet. The method further includes accumulating the data requests received from the plurality of client applets. The data requests are encoded and transmitted to a back-end handler. Results from the back end server are received, decoded and delivered to the appropriate client applet.