A system, server, method, and computer program product are disclosed for facilitating the creation of push messages pertaining to context dependent services and managing their delivery to mobile wireless devices having diverse routing, scheduling, and context or event-triggering requirements. A web-based interface is presented on an administrator console for defining profiles specifying content delivery characteristics for a plurality of mobile wireless devices. The profiles can include a recipient characteristic, a message delivery mode characteristic, and a bearer characteristic. A Service Manager is coupled to the web-based interface and to a plurality of access points, for pushing a message via a specified bearer, using a specified delivery mode, to one of the plurality of mobile wireless devices of a specified recipient satisfying one of the defined profiles of content delivery characteristics when the one device is located within a coverage area of one of the plurality of access points.