Methods and systems for distributing content are disclosed. A first plurality of items of content, including video content, is selected based on one or more criteria. Information is accessed indicating respective time lengths and/or qualifying viewing times corresponding to items in the first plurality of items of content. The first plurality of items of content or representations thereof is provided for display on the user terminal in association with the respective time lengths and/or qualifying viewing times. In response to a user selection, a first item of content included in the first plurality of items of content is caused to be played or otherwise distinctly presented by the user terminal in conjunction with a timer corresponding the a respective qualifying viewing time.