A method for personalized virtual channel management includes: determining whether a received command is associated with virtual channel switching, wherein a network-based multimedia reproduction system is in mode of a first channel zone of a personalized channel zone; if yes, checking whether a channel value corresponding to the command exists in the first channel zone; if yes, executing an application corresponding to the channel value in the first channel zone to retrieve digital contents and display the digital contents on a screen of the network-based multimedia reproduction system; determining a desired channel zone if the command is associated with switching of the personalized channel zone; checking whether at least one log-in command matches log-in information of the desired channel zone; if yes, switching the network-based multimedia reproduction system to a mode of the desired channel zone in the personalized channel zone.