An LED drive circuit (10) for driving an LED circuit (220) includes: a constant current driver (110) including transistors (111-114) whose collector terminals are respectively connected with LED rows (221-224) connected with each other in parallel and whose emitter terminals are grounded; and an LED drive control section (120) for setting a voltage to be commonly applied on the LED rows (221-224), the setting being performed in accordance with a maximum base current out of base currents of the transistors (111-114).