Information management techniques for performing private information request are provided. Original information request entered on a personal computing device are obscured by a camouflaging engine. The obscured information request is then submitted to a search engine accessible over the Internet by the device. Subsequently, the search engine will generate search results based on the obscured information request. Upon completion of the search, a filtering engine on the device will filter the obscured search result based on the original entered information request, preferences or personal profile. The output of the filtering engine, reflecting the personalized result for the original information request, can be displayed on the device. The device could also include ways to receive advertisements from the search engine, or a third or an outside advertisement party. An advertisement filtering engine on the device filters the received advertisements and displays the filtered advertisements on the device.