A retroreflective film (30) comprising a cover layer (40), a prismatic layer (42), a reflective layer (44), an adhesive layer (46), and a protective liner (48). The prismatic layer (42) has retroreflective prism elements (60) formed on its rear surface and the reflective layer (44) covers the rear surfaces of the prism elements. The film (30) has an elongation of at least 20% and can be constructed for use with a substrate subjected to a cold-work deformation process, such as stamping, embossing, or pressing.