An image recording apparatus includes: a transport unit that transports a medium, which includes a recording material one side of which is a recording layer for an image and the other side of which is an adhesive layer and also includes a separating material covering the adhesive layer, along a transport path using a plurality of transport rollers; a recording unit that records an image on the medium; and a heating unit that fixes the image recorded on the medium. In the image recording apparatus, there are sequentially provided two units of the transport rollers in the transport path, the two transport rollers respectively make contact with different surfaces of the medium, and the outer diameter of one of the transport rollers is different in size from the outer diameter of the other of the transport rollers.