In a direct type backlight device of a liquid crystal display device, a light guide plate is used obtain a uniform in-plane distribution of light emission intensity. A reflective sheet (62) having an opening portion is laminated on a front surface of an LED substrate (60), and an LED element (74) is accommodated inside the opening portion. A light guide plate (64) is stacked on the reflective sheet (62). On a front surface of the light guide plate (64), a white reflective film (90) is formed in a non-total reflection region, which is positioned to oppose the LED element (74) and in which an incident angle of light emitted from the LED element (74) to the front surface is smaller than a critical angle. On a rear surface of the light guide plate (64), a pattern made of a white reflective film (92) is formed.