With a white image where the dryness factor is 40% to 80%, since drying has appropriately progressed, it becomes difficult for the white image and color ink to mix, and in addition, it is possible to suppress wetting and spreading of the color ink when a color image is recorded using an ink jet method with color ink which contains a colorant. Accordingly, it is possible to obtain an ink jet recording method where deterioration in image quality is suppressed.