A vehicle notification sound emitting apparatus is basically provided with a sound emitting device and a notification sound control device. The sound emitting device emits a starting movement notification sound to outside of a vehicle to inform a person in an outside area surrounding the vehicle that the vehicle will transition from a stopped state to a moving state, and emits a moving notification sound to outside of the vehicle to inform a person in the outside area surrounding the vehicle that the vehicle is moving. The notification sound control device operates the sound emitting device to selectively emit the starting movement notification sound. The notification sound control device includes a notification sound emission timing section that sets a start timing of the starting movement notification sound in response to a shift operation having been performed and an additional start movement preparation operation of the vehicle having been performed.