A system for recoloring a set of images of a web page according to a determined representative color. The system receives at least one image that is to be recolored from a first color scheme to a second color scheme, wherein the first color scheme comprises a plurality of first colors, the second color scheme comprises a plurality of second colors, and each of the plurality of first colors is associated to one of the plurality of second colors. The system assigns a representative color to each of the pixels of the image, wherein the representative colors are chosen from the plurality of first colors. The system recolors pixels of the image to correspond to the plurality of second colors, wherein each recolored pixel is recolored according to a second color that is associated with the representative color that was assigned to the recolored pixel.