A computer implemented method is provided for display adaptation based on captured image feedback. Content that comprises a marker is displayed. An image of the content is captured by a mobile device. Whether the marker in the image is recognized is determined. The marker in the image is analyzed in response to a determination that the marker in the image is not recognized. The content is adjusted based on the analyzed marker. The adjusted content is displayed. The marker in the image is analyzed to determine at least one of a time and a location associated with capturing the image of the content in response to a determination that the marker in the image is recognized. Another content is displayed based on at least one of the time and the location determined by analyzing the marker.