A virtual private network connection is established from a mobile device to a virtual private network server of a service provider associated with a mobile device responsive to a request for access to the remotely located content provider. A second connection is established, under control of the virtual private network server, from the virtual private network server of the service provider to the remotely located content provider server. A third connection is established, under control of the virtual private network server, from the virtual private network server of the service provider to an advertising server. The virtual private network connection, the second connection and the third connection are maintained under the control of the virtual private network server to enable transport of content data between the mobile device and the remotely located content provider server and to enable transport of advertising data between the mobile device and the advertising server.