A mechanism for context awareness proximity-based establishment of wireless communication connections can be implemented in Bluetooth-compatible devices for simplifying procedures for device discovery, connection, service discovery, and content exchange. In response to determining to execute a context task associated with an application associated with a first communication device, the first communication device can determine whether a second communication device is within a threshold detection distance from the first communication device. If the second communication device is within the threshold detection distance from the first communication device, the first communication device can establish a communication link with the second communication device based, at least in part, on one or more connection parameters associated with the second communication device. The first communication device can determine whether to execute the context task based, at least in part, on a service list associated with the second communication device and the context task.