A vibration feeding apparatus comprises a receptacle for holding and conveying components, and first and second linear motors coupled to the receptacle. The first and second linear motors are spaced from each other and have respective coils that are aligned parallel to each other. The first and second linear motors are operative to be driven at a first operation mode whereby to impart rotary vibration to the receptacle, and at a second operation mode whereby to impart linear vibration to the receptacle.