A display apparatus includes a light source which is configured to emit a light, a first light modulation unit which is configured modulate the light emitted from said light source, a first drive unit which is configured to drive said first light modulation unit, a projection unit, which is configured to project the light from said first light modulation unit enlargedly, a second light modulation unit, which is configured to modulate the light emitted from said projection unit so as to be emitted to an observer side, a second drive unit which is configured to drive said second light modulation unit, and an optical direction conversion unit, which is configured to convert the light from said projection unit so that the light is incident upon an incident surface of said second light modulation unit in a direction approximately perpendicular thereto.