In one aspect, a data network is provided. The data network includes a first user and a second user, a central device, data and a spontaneous communication connection. The first and second users are each ad hoc capable. The central device provides a distribution of data such that data is transmitted from the central device to the first user. The spontaneous communication connection is established between the first and second users and the data is transmitted directly from the first user to the second user via the spontaneous communication connection.