A set of user content items, such as a set of photographs or audio or video recordings, is used to identify recommended locations. Each item of user content in the set includes a geographical identifier and a time-stamp indicative of the location and time of origin of the item. The items of user content are placed in time-order, and a route is determined that links, in time-order, the locations identified by the geographical identifiers. A recommended location is then identified, from a database of recommended locations, that is located near the determined route but is not geographically coincident with the locations of any of the items of user content. Information for a map containing the route and an illustration of the identified location are sent to a terminal device for presentation to a user.