A fixing device includes a pressing rotating body, a heating rotating belt, an induction coil, a magnetic core portion, and a belt guide member. The belt guide member is disposed on the inner side of the heating rotating belt and includes a coil side section that is disposed toward the induction coil relative to a rotational axis of the heating rotating belt and includes a temperature-rise corresponding portion and a non temperature-rise corresponding portion, and a nip side section that is disposed toward the pressing rotating body relative to the rotational axis and includes a paper-passing corresponding portion and a heat transfer portion disposed on the outer side of the paper-passing corresponding portion and having thermal conductivity higher than the thermal conductivity of the paper-passing corresponding portion.