Invention Grant
- Patent Title: Response attribution valuation
- Patent Title (中): 回应归属估价
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Application No.: US12814769Application Date: 2010-06-14
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Publication No.: US08738440B2Publication Date: 2014-05-27
- Inventor: Robert Crites , Ruby Kennedy
- Applicant: Robert Crites , Ruby Kennedy
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Cuenot, Forsythe & Kim, LLC
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
Public/Granted literature
- US20110307328A1 Response Attribution Valuation Public/Granted day:2011-12-15
Information query
